Jord Riekwel

Designer of iconic logos since 2007. I make your brand look good and credible.

Angel CrossFit — An unused concept I made for a Dutch CrossFit gym. It's a bit different from my usual style but it sure was a lot of fun to work on. In the end, they decided to go with a less detailed mark. (I used this rad logo mockup pack to spice up this image...) Ps. This logo is totally for sale.
Strong.app Icons — In 2017 I worked with Strong.app to create some alternative app icons. They were using a barbell symbol and wanted something more unique. I created these symbols that represent the "S" and energy bolt. After extensive A/B testing they found that the original icon actually performed best. Now, I still love these symbols, but in the end, downloads are more important than pretty pixels. 😁
Luna Display - Product — It is quite something to see a design come to life on a physical item. Nothing digital quite compares. 😍 Luna Display is a hardware solution that turns your iPad into a wireless second display for your Mac. Make sure to read the background story in the previous post, and take a peek at the two attachments.
Lion Logo - V2 — An improved version, based on feedback from the client, and everyone on Dribbble (especially @Mickey van den Nouweland). I made the mane bulkier, improved the shoulder area, and worked on a host of other tiny tweaks. Now working on getting the colors and typography juuuust right. :)
Lion Logo – Alternative Version — An earlier variation of the lion logo I'm working on. I quite liked this unique take on the frontal view.
G Flame – Unused Concept — Little mark I made last year that went unused. I combined a flame with an abstract "G". Ping me if you are interested in purchasing this mark. 😎
Lion Logo – Feedback Needed — Working on a majestic lion for a client. It's a little more detailed than my usual style, so I am struggling with the mane in the shoulder area. If you've got any feedback on how to improve this mark, please let me know. 😘
Studio Pixl – Logo — Recent logo design for @Ruben Vaalt's @studiopixl, a Dutch design studio.
SimpliField Logo Redesign — Last year I worked with SimpliField on a simplified (hehe) version of their previous design. SimpliField helps retailers improve their performance via customer experiences.
Plentific Logo — Last year I worked with Plentific to create a new strong and simple symbol the replace the previous one. It was a fun challenge and I really like the fun and clean solution we came up with. Let me know what you think about the symbol!
First Code Academy - Final Logo — Chose logo direction for First Code Academy. Because this logo is created from mostly horizontal & vertical geometric shapes, I stuck to a grid. This ensures the logo is pixel perfect at every multiple of 36 pixels. Make sure to view the large version, the different variations, and the initial sketches. Looking forward to hearing your thoughts.
Whale Reports Logo — Quick little logo redesign proposal I did for @Josh Petty's Whale Reports, a monthly issued report with cryptocurrency markets news, data, analysis, and interviews. You can view the final one in the attachment. We dropped the blue gradient and speech bubble to keep the logo closer to the original logo.
Slock.it Logo — At the end of 2017 I again collaborated with my friend @Cassius Kiani by refining his logo design for Slock.it. Slock.it leverages blockchain technology which enables people to share their underused assets such as apartments, office space, and even machinery in return for crypto currency. Their technology allows you to pay with an app, upon which a smart lock is opened. This new logo will be ...
Z Mark — Little mark I worked on with my talented mate @Cassius Kiani a few months back. Quite a simple logo but I like the gradients and how it tricks your eyes by giving you two different ways of seeing it. Do you see it from the top down, or from the bottom up?
Truck Logo/Icon - Final Version — Thanks to all the great feedback in the previous shot, I've landed on the final version of the logo for the truck app. 💘 Can't share much more right now, but will do so when I get the "Go!" from the client.
Coinfolix Logo/Icon — Recently created a logo for my mate @Rick Waalders' Coinfolix, a handy iOS app to check your cryptocurrency holdings. (Or more correctly at the moment: watch your profit evaporate in real time... 😭) (You should follow me on Twitter and Instagram.)
Gray Wolf Games - Logo — New logo for Gray Wolf Games, who have recently successfully Kickstarted a board game. The mark represents two wolves chasing each other, in a loosely yin yang shape. This is one of my favourite designs and collaborations in a long time. The client came with the main idea for this logo. His feedback and insights really pushed this logo to its best form. Make sure to check out the retina ver...
Happy Startup Treehouse – Logo — I designed the logo for Happy Startup Treehouse, an Amsterdam-based coworking community where kindness meets business. They wanted a simple & playful logo. Check out the variations & process here.
LeXCS Logo — In my free time I enjoy watching people play Counter-Strike on Twitch. LeXCS, a professional CS:GO player, is one of such streamers. Last month I created a new logo for him. I wasn't a big fan of his previous logo so I sent him some unsolicited logo sketches and I ended up making him a quick logo. Check out the variations & process here. This awesome jersey texture is available as a free...
Blue S — Logo as part of a recently completed project. It was quite a challenge to get a visually pleasant flowing shape from my rudimentary sketch. :) You should follow me on Twitter and Instagram for regular updates. 👌
Astro Display - Logo — I worked with the makers of Astropad, on a logo for their new product Astro Display. It's a hardware solution that turns your iPad into a secondary display. You should totally back them on Kickstarter if you have a recent iPad. Now, are you ready for some story time? Back in 2013 I created a logo for Astro-HQ. They later developed Astropad, which turns your iPad in to a drawing tablet. My logo...
WealthHawk Logo — Earlier this year I wrapped up this project for a US based company that runs a financial advice blog. Let me know what you think and/or feel free to ask any questions about this logo or my process in general. Make sure to follow me on Instagram.
Fire Rocket [SOLD] — As a form of practice I've been digitising some old unused sketches. This one is from 2016 and too cool not to give it the vector form it deserves. Feel free to email me if you want to purchase it and have an offer I cannot refuse. 😉 Update: Sold!
Ticketshare - Logo — I worked with @Martijn Otter on a new logo for Ticketshare, formerly known as Tickee. Let me know your thoughts and check out all the variations on my Instagram.

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