Jord Riekwel

Logo designer – crafting unique brands since '09.

Koala Logo — An unused variation of a logo I completed in late 2019. It is very similar to the final one, but I cannot tell you more (NDA's you know...). Had a lot of fun working on this little fella. Working on animal logo's is always a enjoyable challenge, to figure out how to keep their unique characteristics while also making it as simple and iconic as possible, You should follow me on Twitter.
Curious Rabbit [Unused Concept] — An unused direction of a logo I worked on at the end of 2019. We went with a different but equally cool logo. I can't reveal too much about the project for now, but the logo had to reflect friendliness and technology. First I had the ears mirrored but my wife pointed out it made it look too much like a fox and that one upward ear would make it a lot more interesting. She was right! :)
Smartplan - Logo — Together with Mikkel Aggerbro I worked on a new logo for Smartplan. It helps smaller companies create, share, and update staff working schedules effortlessly. The original logo needed an update as it was too corporate and lacked a sense of friendliness. It also was unsuitable to use on an app icon, and was far from iconic. The new design has a lot more character and shows that it makes plannin...
Truck Logo - Featured on the LogoLounge 11 book! — LogoLounge is an invaluable resource for logo designers. In May 2019 they released their newest logo collection book, in which I have 16 logos featured. Obviously I ordered a hard-copy, only to discover one of my designs featured on the cover! Shout-out to my friend Esben for the video. 🥰
Marciano - Logo Variations — Some variations of a quick logo I did for my friend Marciano, an Interaction Designer. He recently left Framer so you should totally contact him for a chat. ;) I love coming up with different variations of logo marks, to be used in different situations and contexts.
Tailwind UI Kit Placeholder Logo — I worked with Steve Schoger and Adam Wathan on a placeholder logo for their TailwindCSS UI kit. The mark has no dominant color to show that the UI kit works with any palette. It's simple and geometric, so it works anywhere and is scalable. Plus the rounded corners are a good fit with the style of the UI kit elements.
Charged - New Logo — Owen Williams approached me for a new logo design for Charged, an independent publisher writing about the intersection of technology and the impact it has on the world. Owen wanted replace the previous typeface wordmark with a modern and iconic symbol, to make it a real brand. The new mark reflects some of the brand values: it's bold, fast, and to-the-point. The logo is used in two colors and...
Dovetale – New Logo — I worked together with Dovetale on a new logo to replace their previous mark. Dovetail helps companies manage their relationships with social media creators. They needed something strong and simple that would work on small sizes and without the word mark. After three rounds of sketches, during which explored 130 different concepts (birds, wings, feathers, letters, etc), we landed on this geome...
Clever Cloud – New Logo — In early 2019 I worked with Clever Cloud to create a new logo. Clever Cloud helps developers and companies (such as Airbus) quickly deploy apps & databases, and effortlessly push code. Their previous mark was hard to use, and didn’t reflect their values properly. During the sketching phase we decided that we wanted to steer away from cloud-related symbols, as there are plenty out there alr...
Planet Logo — Unused logo for Olaris, where a planet is tucked in to the negative space of the 'O'. We didn't go for this version becaus it lacked a link with video. Sold, as per October 2019
Unused Bird 2 – Improved — Though this logo is an unused concept, I'll never pass on the opportunity to improve it. Tweaks: – Displayed the logo on a dark background, this makes the shadows more realistic. (Thanks @Adolfo Teixeira!) – Improved the neck area so the bird doesn't look sad. (Thanks @Maarten Corpel) – Moved the eye a bit, made the feather at the top a bit more cheeky, and tweaked the brand and legs a tiny ...
DataQ Logo — Logo design for DataQ: Customer growth and retention made easy through smart targeting. The mark consists both of the letter 'D' and an opened box, representing the access to growth & new clients. Like it? Hit that ❤️button yo.
Gray Wolf Games In Real Life — In 2017 I worked with Gray Wolf Games on their new logo. Recently they sent me a copy of their successfully kickstarted boardgame Wu Wei. It's one of my favourite logo designs and I'm amazed how awesome it looks in real life. 😍 They did a great job on the packaging and game design. Make sure to check out the full-size attachments. Let me know what you think
Olaris — Logo design for Olaris, an open-source, community driven, media manager and transcoding server. To be honest, I love working on space-themed logos. 🚀👩🏾‍🚀
Unused Bird #2 — Another little fella who didn't make the cut. I do like what's going on here though. Slightly different from my usual style. Perhaps it may find a new home in the future.
Unused Bird #1 — Unused logo direction from a few months ago. We pursued something else because the line-style made it too stylish and not bold enough. Still a big fan of the result. 😊
Unused Logo — One of the scraps from a recent project. I've been super busy but I don't have the awesome Dribbble posts to show for it (yet). Anyway, hope you are all well. 😘
Combell Logo — Last year I worked on new version of their Combell logo, which you can now view on their brand new website. Art Direction: Michiel Van de Veire Wordmark: @Paul von Excite Symbol: @Jord Riekwel
Luna Display - Product — It is quite something to see a design come to life on a physical item. Nothing digital quite compares. 😍 Luna Display is a hardware solution that turns your iPad into a wireless second display for your Mac. Make sure to read the background story in the previous post, and take a peek at the two attachments.
Lion Logo - V2 — An improved version, based on feedback from the client, and everyone on Dribbble (especially @Mickey van den Nouweland). I made the mane bulkier, improved the shoulder area, and worked on a host of other tiny tweaks. Now working on getting the colors and typography juuuust right. :)
Lion Logo – Alternative Version — An earlier variation of the lion logo I'm working on. I quite liked this unique take on the frontal view.
G Flame – Unused Concept — Little mark I made last year that went unused. I combined a flame with an abstract "G". Ping me if you are interested in purchasing this mark. 😎
Studio Pixl – Logo — Recent logo design for @Ruben Vaalt's @studiopixl, a Dutch design studio.
SimpliField Logo Redesign — Last year I worked with SimpliField on a simplified (hehe) version of their previous design. SimpliField helps retailers improve their performance via customer experiences.

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